Gigs
NZ Music Month
COOKIE TIME MAKE BAND ADOPTION OFFICIAL
6 May 2009
Cookie Time today officially adopted roots/rock band dDub, kicking off a range of
activities to promote dDub’s music during New Zealand Music Month.
Held at Radar Records in Christchurch, the lunchtime adoption was formalised with
the signing of a specially tailored New Zealand adoption certificate, witnessed by Kiwi
music legend Ray Columbus.
A renowned entertainer who received an OBE honour in 1974 for services to New
Zealand, Ray Columbus said he was delighted with the initiative.
“Cookie Time is providing a wonderful service to dDub and they are setting a great
example to other companies and the broader New Zealand music industry. They
have really made this project special by supporting a band they are passionate
about, whose approach to music fits so well with their brand” he says.
As part of its support Cookie Time is supplying free MP3 downloads to Cookie Time
consumers and has put stickers promoting the downloads on 350,000 cookies to be
sold during Music Month.
The company is also producing limited edition ‘Cookie Sandwiches’ – dDub’s ‘Awake
at Dawn’ album sandwiched between two Chocolate Chip cookies. A free outdoor
concert in Christchurch on 23 May, called Chill on the Terrace, will wrap up the
activities for May.
Cookie Time Founder Michael Mayell says the adoption is a win-win.
“Not only will these activities help dDub get their music out there, we will also be
helping our customers discover some amazing New Zealand music. We are thrilled to
be in a position to support this awesome band in this way,“ he says.
dDub lead singer Derek Browne is excited to be teaming up with the iconic Kiwi
company and is confident that the fresh approach will be successful in getting their
music out to a wider audience.
“We are stoked to be forging such a great relationship with Michael and the Cookie
Time team. Like dDub, Cookie Time has a hard working, people-focused crew who
are proud of what they are doing, so it’s a natural joining of forces. Cookie Time’s
support has already encouraged a bunch of new innovative ideas and has really
boosted the morale of the band in moving to the next level.
“The initiatives developed for NZ Music Month 2009 will allow our music to reach a
whole new audience. In the long term, we are also looking further afield and hope to
take our music into other markets beyond Australasia” Derek Browne says.
ends
For more information please contact:
Michael Mayell – 021 393 023, michael@cookietime.co.nz
Derek Browne – 021 246 6281, derek@ddub.co.nz
About Cookie Time
www.cookietime.co.nz
Founded in February 1983 by 21-year old Christchurch entrepreneur Michael Mayell,
Cookie Time is a proudly Kiwi, privately owned company which manufactures all
products locally. Its first product, a Chocolate Chunk Cookie, was the first individually
wrapped cookie available in the New Zealand market. Cookie Time held the
Guinness Book of Records for making the world’s biggest cookie for 12 years from
1996 through to 2008. Today it manufactures a range of cookies and bumper bars,
as well as meal replacement bar One Square Meal.
About dDub
www.dDub.co.nz
Self described as a rock-roots, reggae, funk, ska explosion, Auckland-based dDub
have become firm favourites at many New Zealand outdoor festivals including
Rhythm and Vines, WOMAD, Queenstown Winter Festival and Soundsplash. dDub
released their eagerly anticipated debut album Awake at Dawn in 2006 and followed
up with Medicine Man in 2008, a culmination of two years writing, touring and
extensive road testing. dDub is made up of Derek Browne (lead vocals, guitar), Matt
Shanks (bass guitar), Steve Fulford (lead guitar), Chris Grant (drums), Andrew Hall
(saxophone, trumpet) and Tim Atkinson (saxophone).
