Jed Parsons is undoubtedly one of the most intriguing new acts on the Kiwi indie-pop scene and today, the singer-songwriter firms up that reputation with his new single, ‘Everybody's Stupid'.
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The colourful accompanying video has this week premiered on respected Australian music site, Tone Deaf.
"I made the video with a local Christchurch-based film maker, Eugene Lee," says Parsons.
"I came up with the video concept while scrolling mindlessly through social media - the only thing I actually took notice of was a basketball trick-shot video, probably 'Dude Perfect' or something."
"The lyrics of 'Everybody's Stupid' are intended to shine a light on the psychological consequence of the toxic and destructive aspects of first-world life, with a big nod to social media, therefore the concept of a deadpan basketball trick-shot video seemed to fit."
'Everybody's Stupid' follows-on from Parsons first single ‘Get Lost', which debuted on Apple's ‘Best of the Week' playlist. On radio, it was added immediately at Hauraki and received widespread love from the bNets.
Parsons has had an action-packed summer playing live, with more shows in the works, leading up to the release of his debut full-length album later this year.