CHAII links up with US producer and DJ - Party Favor - for her latest single, Oh Nah Yeah out via BMG/BIGPOP RECORDS.
Following on from a triumphant 2020 with the release of her debut audio and visual EP Lightswitch - and subsequent single WOW (Look At Me), which was featured in the latest Apple iPhone 12 ad, genre-crossing CHAII returns more defiant than ever displaying her unique world outlook with an abundance of attitude and ambition.
Produced by Mad Decent’s Party Favor, Oh Nah Yeah is unapologetically CHAII and sees her skip between sung-spoken melodies and farsi chants to deliver supremely catchy flows and banging rhythms.
Accompanying the release is a kaleidoscopic music video directed by Mikey Rockwellfeaturing polychromatic looks and mind-altering scenes. CHAII exudes confidence in every frame with her vibrant personality and forward-thinking style.
From CHAII on the single, “I really enjoyed working with the talented Party Favor. He’s honestly the best! Bringing our vibe together created such an exciting sound. I wrote 'Oh Nah Yeah' about not letting fear rule my life. I had a discussion with my dad one day and what he said really stuck with me. He said don’t ever change your creative work and what you stand for because of fear. I guess I could just make safe music and not have to fear anything. OR I move forward not letting fear shape who I am. I originally started from writing the lyrics about needing to hold your ground at times. I often catch myself saying sorry for no reason or if I don’t make sense to someone. There’s no need to have to default to an apology for not fitting in any box, being yourself and existing.”
Party Favor says: “Super excited about this record. Chaii is insanely talented and has a really dope sound, and I really wanted to see how our worlds could collide. She sent me this vocal and immediately I knew we could make something incredible. Her being from Iran & New Zealand, she brings such a fresh sound to her music. This feels like a worldwide record.”
CHAII’s dynamic creative vision matches a diverse catalogue, as is showcased on her debut EP Lightswitch - a collection of sounds and footage covering the globe from New Zealand to Oman via Joshua Tree. The release included title track Lightswitch (produced by Frank Keys and mixed by Grammy-winner Jaycen Joshua [Rosalia, A$AP Rocky, Nicki Minaj, Rihana]) as well as her debut trilogy of singles, South, Digebasse (featuring Nigerian-Australian rapper B Wise and mixed by the legendary Sylvia Massy), and the heart-thumping, Trouble. The Lightswitch EP scored support from tastemakers Rolling Stone, Acclaim and Pilerats upon release.
Follow-up single, WOW (Look At Me) saw CHAII resume her position on the world stage as a must-see voice to watch. Her versatility as a rapper, producer and visual director has earned her a global reputation as an artist to be reckoned with while her impressive list of achievements and accolades continue to mount. From becoming Spotify’s first ever Radar artist from New Zealand, soundtracking a Fendi campaign, Nobody Know appearing in Charlize Theron’s film The Old Guard, to having her music featured in the recently released Tony Hawk and FIFA 2021 video game soundtracks.
“OH NAH YEAH” IS OUT FRIDAY, MAY 21 VIA BMG/BIGPOP RECORDS