LOVETA Unveils Powerful New Rock-ballad ‘Take It Slow’

LOVETA Unveils Powerful New Rock-ballad ‘Take It Slow’

Rising singer-songwriter LOVETA has today released her heartfelt new rock-ballad ‘Take It Slow’.

An unapologetic love song, with a slight vintage-rock edge, ‘Take It Slow’ is the first single to be released after LOVETA’s debut EP MORE THAN FUN (2022)which features single ‘All We Got’ (#25 Official NZ Music Hot 40 Singles Chart, #7 Hot 20 Singles Chart, #15 RadioScope Most Added).

This standout artist has once again stepped it up in both songwriting and performance, exploring a more vulnerable side - saying that it’s very much a moment of her “wearing my heart on my sleeve.”

“In addition to my up-tempo dance tracks, it was important for me to begin sharing this side of me. I’m a human being with feelings just like everyone else.” Inspired by personal experience, LOVETA wrote ‘Take It Slow’ in 2021. “I was going through a confusing time in my personal relationships where I felt very unheard and misunderstood. I wanted to capture the complicated nature of love and relationships and how it’s not always a straightforward journey. Sometimes you have to go backwards to move forwards. Writing ‘Take It Slow’ was a cathartic way to make sense of my own feelings. I also listened to a tonne of Lana Del ReyThe Neighbourhood, and Led Zeppelin for inspiration!”  ‘Take It Slow’ is yet another successful collaboration with musician/producer Wulfie (Tim Heeringa). It was recorded and mixed at hisChristchurch studio, then mastered at Auckland’s KOG Studios.

To celebrate the release, LOVETA is headlining a show at Christchurch’s 12 Bar on May 5. For more information and tickets, head to Under The Radar HERE

Ōtautahi-based LOVETA (Lauren Marshall) was born and raised in Hawke’s Bay, Aotearoa New Zealand. In 2021 she first collaborated with Wulfie, featuring on his synth-heavy electronic love ballad, ‘Love Won’t Run Away’ - her official introduction into the recorded music world. She then received NZ On Air music development funding, which led to the release of her popular debut single ‘More Than Fun’ in 2022 - a nu-disco track that gained the attention of fans, radio, media and playlists. The excitement continued around her next releases ‘Nostalgia’, ‘Drive’ and ‘All We Got’ - which placed #25 Official NZ Music Hot 40 Singles Chart, #7 Hot 20 Singles Chart and #15 on the RadioScope Most Added. All singles feature on her celebrated debut EP MORE THAN FUN. Lauren boasts an extremely diverse creative resume - having spent many years of her career on stage, in front of the camera, and performing all over the world. LOVETA is definitely an artist to watch, so be sure you’re following!

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