Today, emerging songwriter Sam Cullen has released his infectiously catchy new single ‘Forever’.
This new offering, from an exciting up-and-comer, is an absolute confession of love - snapshotting the moment in time when a person realises they’re head-over-heels, but also scared to admit it.
“It’s too fun for its own good!” says Sam, who hails from Invercargill but now Auckland-based. “There’s a huge chunk of nostalgia in this one, with it’s organic feel and raucous backing vocals. It’s meant to be played as loud as possible, and screamed at the top of our lungs.”
‘Forever’ came to life during the first session Sam had ever done with songwriter/producer Ben Malone (Blake, Luca George, BEXY, MACEY, Rory Noble) and songwriter Harry Parsons (MACEY).
“We were lucky that it kind of just fell out from the main riff that I’d been playing around with on guitar the day prior. The whole song was written in an hour and really came to life once Ben and I got in the live room at Parachute Studios and recorded a heap of live instruments.” Sam says this experience has been a catalyst for wanting to get a few more people onstage to bring the energy and vibes. “I’d never played live with a band, always just a one-man-band setup. I adore the production that Ben has crafted for this track. The guitar sounds and backing vocals are right up my alley, and the up tempo energy gives it that driving sound I love.”
Sam Cullen is a 22 year-old musician who was born and raised on the edge of the world in Invercargill - the bottom of Aotearoa New Zealand. With genuine lyrics drawn from lived experience and a rock and roll meets pop driving energy, the now Auckland-based artist is a force to be reckoned with. Since his EP RUN (2022), Sam has honed his stadium rock influences and has begun a new era of releases with single ‘Forever’ - the first track from Sam’s next body of work. Over the past 3 years, he has released two EP’s, played on some of NZ’s biggest stages (including main stage at Rhythm & Vines), sold out a number of headline shows and played support slots around the country. Previously a solo performer, Sam now has a 5-piece live band that brings an incomparable onstage energy.
Check out all things Sam Cullen below: