AMA is proud to partner with leading global multi-channel retailer of sports fashion brand JD Sports to present the 2025 Tūī for Tā te Iwi | People’s Choice, the winner of which is decided entirely by public vote.

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The award was won in 2024 by Hori Shaw, who is up for Te Iti Rearea o te Tau | Breakthrough Artist of the Year at AMA 2025.

All AMA 2025 recording artist finalists are eligible to participate but may opt out if they wish. Voting is open to fans from around the world and closes at 5pm on Tuesday 27 May (NZT). Participants simply click on their favourite AMA 2025 artist in the portal and follow the instructions to place their vote.

JD Sports is excited to be the presenting partner of the People’s Choice award for the second year running:

JD Sports is thrilled to partner on the Tā te Iwi | People’s Choice award at this year’s AMA, which reflects JD’s ongoing loyalty and commitment to championing youth culture by powering the now and next forward. As a globally known brand with a locally grown connection, our exciting alignment with AMA reinforces our dedication to supporting emerging voices and celebrating the communities that are shaping the future.

The winner of the 2025 JD Sports Tā te Iwi | People’s Choice Award will be announced at the Aotearoa Music Awards on Thursday 29 May.

You can vote here.

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Check out all things Aotearoa Music Awards below:
Website
Facebook
Instagram

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The Aotearoa Music Awards is the annual showcase event for the music industry, celebrating artists and music from Aotearoa. The event recognises the biggest musical successes of the year while also providing a platform to promote emerging artists. Grounded in nearly 60 years of history, the Aotearoa Music Awards has evolved to reflect our unique cultural identity. It has launched music careers, told artists’ stories and created memorable moments.

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