BEONY’s highly anticipated single, ‘Feeling Won’t Die’, captures the raw emotion of navigating the aftermath of a once-meaningful relationship that refuses to fade.

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Written and produced in 2023, the track was brought to life through the Asians In Music Sandpit (AIMS) programme, which connected BEONY with his mentor EDY, a renowned producer who also mixed and mastered the track. Funded by the programme as part of its mission to support and elevate emerging Asian artists in Aotearoa, the project reflects a powerful blend of cultural identity and emotional storytelling.

Co-written by BEONY, EDY, and acclaimed artist Sam V — who also contributed to the song’s topline — ‘Feeling Won’t Die’ blends lush, cinematic production with raw, introspective lyrics. It explores the lingering weight of a relationship that, even after ending, still shapes how you feel, love, and move through the world.

The song draws on a strong cultural connection between two people who grew up as first-generation Koreans in New Zealand — bonding over similar life experiences, music, and a mutual understanding of what it means to grow up between cultures. These shared moments added a depth to the relationship that made its end even more difficult to let go of.

EDY’s atmospheric production elevates the emotional intensity of the track, capturing the push and pull of love, memory, and emotional burnout. ‘Feeling Won’t Die’ reflects the quiet truth many can relate to: sometimes, the hardest part isn’t the breakup — it’s learning how to live with everything that still lingers after.

‘Feeling Won’t Die’ is a reflective exploration of how the past continues to linger, even when we try to let go. It’s a testament to the enduring emotions that shape our relationships and our personal journeys.

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‘Feeling Won’t Die’ will be available on all major streaming platforms from May 23.

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Check out all things BEONY below:

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Hailing from New Zealand, BEONY is a multifaceted artist whose music transcends borders and genres, seamlessly blending his Korean heritage with the rawness of his personal journey as a second-generation individual. With a classical violin diploma at his core, BEONY crafts an ethereal soundscape that fuses the driving rhythms of RnB/Hip-Hop, the infectious hooks of Pop, and the raw energy of alternative rock, all while drawing from the emotional complexities he’s encountered along the way.

Emerging from the vibrant New Zealand music scene, BEONY first caught the spotlight with his early EPs, but it’s in his more recent releases, including his latest single, ‘i can be!!’ and ‘SAY IT’, that his unique sonic identity truly comes to life. His new music showcases a more sophisticated and refined sound, with an intricate blend of catchy hooks and harmonious layers that support the vocals and amplify the atmosphere of each track. With every note, BEONY continues to redefine what alternative music can be, delivering songs that feel both personal and universally relatable. Whether through a haunting melody or a captivating beat, his music invites listeners to feel deeply, while embracing the freedom to be authentically oneself.

BEONY’s momentum continues to grow across Aotearoa’s music scene. His track ‘SUMHERTIME LUVIN’ was featured on Spotify’s Fresh Finds AU/NZ playlist and Apple Music’s New Music Daily, while ‘I can be!!’ has maintained a long-standing placement on the Apple Editorial playlist ‘The New New Zealand’ since its release in May 2023.

His music has received strong radio support, with multiple tracks in rotation across local stations including 95bFM, Radio One 91FM, Radioactive.FM, and Radio Control. BEONY was also highlighted in a featured artist profile by Critic magazine, recognising him as a rising voice in New Zealand’s music scene.

On stage, BEONY has delivered live performances across the country, including radio sets and a notable support performance for local R&B/Hip-Hop artist Tei at her EP launch event last year.

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(NEWs)